Strong companies often struggle with how they show up.
- The product is strong, but the message isn’t landing
- The brand feels smaller than the business
- Marketing is active, but not aligned
- The story changes depending on where someone looks
Where I can add value
I bring clarity, consistency, and strategic intent to how companies communicate—so their brand works as hard as the business behind it.
Creative Director with 20+ years building brand systems and communication strategies for B2B companies. I translate complex products into clear, compelling narratives—and ensure they’re executed consistently across every channel.
Available for fractional, contract, or full-time roles.
Brand
Clarity
Defines how a company should be understood—clearly, quickly, and consistently.
Messaging & Positioning
Translates complex products into narratives that resonate with real buyers.
Creative
Direction
Elevates how a brand looks, feels, and communicates across every channel.
Integrated Communications
Aligns web, social, print, and advertising into a unified system—not disconnected efforts.
Selected Work
Alarm Detection Systems
The Challenge
A growing security company with fragmented messaging and inconsistent brand presence.
What Was Done
The Outcome
Aumne
The Challenge
Early-stage mobile SMS product needed naming, positioning, and market-ready communication..
What Was Done
The Outcome
Add experienced creative leadership to your team
My Name is John Schwartz and I am available for fractional, contract, or full-time engagement.